Once you've defined what you offer, your message and/or your client avatar, you are ready to really sit down and answer the question 'Where can I find and reach (more of) my audience?' How can you find out where the audience for your business hangs out?
Here are a few tips to get you started
Firstly, avoid getting too hung up on 'trends.' With the natural pendulum swings of time, your audience (or any business's audience for that matter) will migrate around from time to time. In other words, where your audience 'hangs out' will shift now and then. The best way to combat that is not to panic and run around chasing them. Set yourself up for success up front. Instead of worrying only about learning the latest social media platform or technology, worry first about taking the time to lay a good foundation for yourself by really outlining your message and getting good insights into the your audience's needs. These things will tend to change less than hang out spots do... and with them firmly defined, you will be more prepared to ride out any changing tides in technology or otherwise.
The best way to see where your audience hangs out right now is to ask, to look around and to brainstorm. Break down your audience brainstorming into two categories - 'in real life' and 'online,' (where your audience is online or in the digital space). When brainstorming where your audience hangs out, really think outside the box and go deeper than just 'what social media platform is the age group on.'
Taking just a little time to do your homework before asking and answering 'where can I find my audience?' can really pay off. Skipping a few steps can seem like you're racing forward, but in the end you'll find yourself spinning your wheels and taking longer to really get going in the long run than you would have should you have prepped ahead of time.
Use this expert resource to help you brainstorm where your audience hangs out or 'seems to be hiding.' I've personally created The '15 Prompts to Brainstorm Where your Audience Hangs Out' worksheet to help you make sure you're not leaving any audience hiding spots behind.
Download the 15 Prompts to Brainstorm Where your Audience Hangs Out PDF to help you brainstorm and perfectly hone in on your your audience 'is hiding.'